Wrangler has its roots in the Hudson Overalls
Company of Greensboro, NC. Founded in 1904 it was renamed Blue Bell in
1919 (some sources say 1908). For years they manufactured work clothing
for men and during WWII they manufactured clothing for military use.
After the war, in an attempt to compete with the jeans makers Levi
Strauss and Lee, they decided to develop a brand name they had acquired
in 1943 when they bought the Casey Jones Company. This brand was
Wrangler.
In 1947 Blue Bell hired a renowned rodeo tailor, Ben Lichtenstein, or Rodeo Ben, to develop a line of jeans under the Wrangler name. The line was successful and so the Wrangler name was also used for other denim clothing, including that for women and children.
In 1986, Blue Bell and Wrangler were bought by the VF Corporation.
Written by Lizzie Bramlett, fuzzylizzie.com
In 1947 Blue Bell hired a renowned rodeo tailor, Ben Lichtenstein, or Rodeo Ben, to develop a line of jeans under the Wrangler name. The line was successful and so the Wrangler name was also used for other denim clothing, including that for women and children.
In 1986, Blue Bell and Wrangler were bought by the VF Corporation.
Written by Lizzie Bramlett, fuzzylizzie.com
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